Typography | TASK 2 : Typographic Exploration and Communication
20.5.25 - 20.5.25 | Week 5 - 7
Haley Alexandra Gray | 0369029 | Bachelors of Design in Creative Media
Typography GCD60104
Task 2 | Typographic Exploration and Communication
Table of Content :
Lecture Material
Typography GCD60104
Week 5
1. Typo_5_Understanding
Letters -
Understanding Letterforms :
- Letterforms may appear symmetrical, but are not - meticulously designed too appear as though symmetrical.
Maintaining X-height :
- X height generally describes the size of lowercase letterforms
- Curved stroked (e.g. 's') must rise above the median / sink below baseline in order to appear to be the same size as the vertical / horizontal strokes they adjoin.
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| Fig. 1 Example of curved strokes exceeding the median | Typo_5_Understanding (19/5/25) |
Form / Counterform :
- Counter form / counter - The space describes, and often contained, by the strokes of the form.
- When letters are joined to form words, the counterform includes the spaces between them
Contrast :
- Basic principles of Graphic Design apply directly to typography.
- Contrast is one of the most powerful dynamic in design.
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Week 6
2. Typo_6_Screen & Print
Different Mediums -
- Typography exists in all forms and types of media
Print Type vs Screen Type
- Print Type :
- Was designed intended for reading from print long before we read from screen
- The designers job to ensure the text is smooth, flowing, pleasant to read
- Good typeface for print would be Caslon, Garamond, Baskerville (elegant, intellectual, highly readable)
- Screen Type :
- Intended for use on the web
- Modified to enhance readability / performance onscreen in a variety of digital environments
- An important adjustment (especially for typefaces intended for smaller sizes) is more open spacing.
- All factors that alter original fonts serve to improve recognition and overall readability in the non printed environment.
- Hyperlink : a word. phrase or image that you can click on to jump to a new document or a new section within the current doc.
- Normally blue / underlined by default
- Font Size for Screen
- 16 px text on screen is around the same size as text printed in a book.
- accounts the reading distance
- System Fonts for Screen / Web Sale fonts
- Each device comes with its own pre-installed font selection (based largely on its OS)
- If a user decides to use a font unbeknownst to you and your system, your computer will not be able to display it, and revert the text to a basic font you possess.
- Web-Safe ones however appear across all OS
- Pixel Differential Between Devices
- Screens used by PC's, Tablets, Phones, TV's are not only different sizes, but the text displayed on screen differs in proportion too.
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| Fig. 3 Pixel Differential Between Devices | Typo_6_Screen&Print (19/5/25) |
- Static vs Motion
- Static typography has minimal characteristic in expressing words
- Traditional characteristics such as bold and italic offer only a fraction of the expressive potential of dynamic properties.
- Motion typography offers typographers opportunities to dramatise type, for letterforms to become fluid and kinetic (Woolman and Bellantoni, 1999).
- Film title credits presents typographic information overtime, often bringing it to life through animation.
- Is often overlaid onto music videos and advertisements, often set in motion following the rhythm of a soundtrack.
- In title sequences, typography must prepare the audience for the film by evoking a certain mood.
- End -
Instructions
MIB for Typography GCD60104 | The Design School at Taylor's University 2025
Task 2
Typographic Exploration and Communication
In this task, we must express (typographically) the content provided; out of 3 texts we choose 1, where we have to use the knowledge and experience gained from the first exercise and apply it here. The goal is to demonstrate the use of grids, layout, and page flow.
Chosen Text :
For this task, I have chosen Article 2; Punk's Design Revolution : Breaking The Rules. I chose this text because I found it the most interesting and familiar subject out of the 3.
Visual References :
Punk, like the text mentions, is a style in the spirit of rebellion and controversy, and utilises a lot of rugged DIY's with interesting backstories and holds a meaning for itself.
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| Fig. 4 Jamie Reid's designs for the Sex Pistols (1977) (23/5/25) |
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Process / Development
Preliminary Sketches -
The idea behind those sketches for the titles are to apply the punk-ish, raw and thrifty aspect visually, where I used their technique of using multiple fonts / lettering from paperbacks.
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| Fig. 6 Preliminary sketches for composition (24/5/25) |
Digitisation -
After sketching some ideas and figuring out how I want to display the text with a punk effect, I began to digitise the compositions using Adobe Illustrator and InDesign.
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| Fig. 7 Preliminary digitisation, Composition 1, 2, 3 | Adobe Illustrator & InDesign (27/5/25) |
Chosen Composition / Progress :
Out of the 3 compositions I made, I chose the first one to develop further - by adding other punk-ish elements to create a more compelling design.
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| Fig. 8 Preliminary digitisation | Adobe Illustrator (27/5/25) |
After Feedback, Ms. Vitiyaa suggested to make it more compelling and interesting by adding texture and additional elements to add to the composition, as well as align all the text to one side instead of having left and right aligned text.
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| Fig. 9 Adding Texture to text (3/6/25) |
Trial & Errors :
I tried different ways to express the title & body text, however after feedback it was addressed that it is a must to keep the character limit around and between 55-65 characters, which I had failed to remember and do in these compositions.
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| Fig. Preliminary sketches for failed composition (27/5/25) |
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| Fig. Failed attempt 1 (28/5/25) |
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| Fig. Failed attempt 2 (28/5/25) |
Feedback
Week 6 (27/5/25)
Specific Feedback : For task 2, make the paragraphs retain character limit of 50-60/55-65 (split into 2 columns), and when you highlight letters make the letter inside smaller than the highlighted background. Also remove 2-lined paragraph from the first paragraph.
General Feedback : Make sure your task 1 is submitted properly - proper link is submitted, files are properly uploaded for viewing. Continue with task 2, and gather materials for task 3.
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Week 7 (3/6/25)
Specific Feedback : For task 2, improve on the layout and make it more compelling; add abit of texture- alignment should be only one direction.
General Feedback : Create around 7 pages of fonts on graph paper and choose one font to work on for task 3.
Reflection
Experience :
Observations :
Findings :
References
Gagliardi. B. (2018, October 19). t-mag issue n.1 OUT NOW. Behance. Online URL :
Hans-Rudolf Lutz. V. (1979). A story in signs and pictures. [Brochure]. Verlag Hans-Rudolf Lutz. Online
Nick Comney. (n.d.). Pinterest. Online URL : https://www.pinterest.com/pin/259097784807181862/
Platypus UK. (n.d.). Punk / Dadaist Style Poster Design - An Exhibition on Word Interpretation and
Typography. Pinterest. Online URL : https://www.pinterest.com/pin/351912462491058/
Sticky Institute. (n.d.). UK punk / post-punk fanzines 1980-1986. Tumblr. Online URL : https://sticky- institute.tumblr.com/post/131984371691/uk-punk-post-punk-fanzines-1980-1986
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