Interactive Design | Project 1

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16.10.25 -  |  Week 4 - 

Haley Alexandra Gray  |  0369029  |  Bachelors of Design in Creative Media

Interactive Design GCD60904

Project 1  |  Website Redesign Proposal

Instructions

Project 1 | Website Redesign Proposal

Objective:
  • The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website.
  • The proposal should demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.
Assignment Description:
  • You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
Website Analysis:
  • Current Design Evaluation:
    • Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
  • Functionality:
    • Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
  • Redesign Goals:
    • Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).
  • Target Audience:
    • Describe the intended audience for the redesigned website and how the new design will better meet their needs.
  • Design Proposal:
    • Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.
  • UX Enhancements:
    • Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.
    • Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times
Submission:
  • Submit your E-portfolio link that includes an embedded link of your proposal. The proposal can be prepared using any form of presentation application such as Google Slide or Canva


Project 1 | Website Redesign

For our first project, we had to create a proposal for a re-design of a "badly designed" website of our choice. The website I chose is Toronto Cupcake; https://www.torontocupcake.com/index.html, which features a relatively outdated and poor design, giving me material to work with to create a better and enhanced redesign.

Design Proposal PDF / Link:



Reflection

Experience

My experience for this first project was good overall. Having analysed web designs prior helped with this assignment but I also got to learn about more aspects of web design through having to think about redesigning one myself. There is actually a lot of things to think about, and I don't think this project could have fit them all. Choosing Toronto Cupcakes as my website to redesign was tough but I actually enjoyed redesigning a cupcake brand and I thought it was quite fun.

Observation

I have learned quite a few things from this task and have observed how much consideration goes into the redesigning of a website. I noticed that target audience is probably the most important aspect when redesigning or just designing a site as they determine how your website is ultimately going to look like, and that there are a lot of ways to make a website look unique and memorable, while staying user friendly / usable.

Findings

I have found that Interactive Design is not to say a time consuming module, it is just that my time management was not the best however and I hope to improve for the next project. I have also found that there are several and different meanings as to what makes a web-design 'bad', and will take that knowledge with me when analysing more websites. 



- Thank You -




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